You’ve probably heard the expression: “Can’t see the forest for the trees.” This idiom describes the challenge of big-picture thinking impeded by small details—which often exist as problems or obstacles.
In 2012, a start-up published a 90-second video that gave viewers an irreverent, but in some ways brutally honest, behind the scenes look at the razor industry. Their tiny-budget production became viral, and launched the Dollar Shave Company into a billion-dollar enterprise.
All businesses, regardless of size or industry, have experienced some kind of substantial shift in operations since the onset of the novel coronavirus. Social distancing, temporary forced closures, and reduced occupational capacity for facilities have put many organizations into a reactive mode, working to retain clients and business and searching for ways to make up lost revenue.
Even a cursory review of industry research shows that the most crucial and most viewed page on any website is the About page. Think about your own web browsing practice; likely one of your first clicks is on the “About Us” tab. And your About page is where your users will spend the most time before making the decision to click through to your services or products – or to leave your site completely.
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