Power of 3 Dispatch: 2/12 Leverage and Amplification
February 28, 2022
You’ve probably heard the expression: “Can’t see the forest for the trees.” This idiom describes the challenge of big-picture thinking impeded by small details—which often exist as problems or obstacles.
In 2012, a start-up published a 90-second video that gave viewers an irreverent, but in some ways brutally honest, behind the scenes look at the razor industry. Their tiny-budget production became viral, and launched the Dollar Shave Company into a billion-dollar enterprise.