The economy is always in flux, which means the best, most successful businesses are able to pivot, addressing staffing needs quickly to maintain quality and quantity of production and or service. When Tooling Dynamics, a local metal stamping, Swiss screw machining, and automated assembly facility, found themselves shorthanded as their growth continued to climb, they knew they need to be proactive in finding qualified, skilled people to sustain their momentum.
Joel Trimmer called Ryan to talk through options and possible solutions, and they landed on a hybrid billboard + social media campaign to create the highest local reach and visibility for the company’s “now hiring” message.
The Tooling Dynamics Recruitment Campaign highlights the importance of treating recruitment the same way you’d treat marketing. Instead of telling the story of your product or service (or better yet, telling the story of your clients!), you’re telling a story about your company culture, the opportunities and benefits provided to your associates – in essence, you’re telling the story of the ideal applicant seeing him or herself as part of your team.
And the most efficient storytelling is with images: audiences will read and understand them quickly.
After a short Creative Brief meeting, Hayman Studio’s team got to work concepting a sharp, eye-catching design matched with punchy text to catch the attention of passersby on the highway and users scrolling through their newsfeeds.