“Get it to Garrod” has been the mantra for Garrod Hydraulics for 30 years. They’re in the business of tackling jobs too big for other shops to handle. Specializing in repair of industrial crane cylinders and hydraulics, Garrod has helped customers up and down the east coast get their hydraulic cylinders back up and running. But as the events of 2020 unfolded, they lost their main method of connecting with potential clients. On-site visits and tradeshows weren’t happening.
They needed a creative, multi-faceted solution that would allow them to re-engage with their clients and bring their brand up to date.
Ryan and the team recognized the need for Garrod to remain visible as their sales force could not get face time with clients. Garrod needed to stay “in front” of both their customers as well as their competition. The Hayman team understood that the 30-year old logo and brand had sentimental value for the family-owned and family-run organization. However, to demonstrate Garrod’s commitment to advanced technology and forward-thinking expertise, a brand and logo refresh would be critical.
A new, redesigned website not only showcases the new brand, it helps customers quickly find information they need and connect with Garrod to begin their repairs. A postcard campaign, with slick photography, professional design, and creative copy introduced the new look to customers and helped to keep Garrod top-of-mind. Finally, a 2-minute video exhibits Garrod’s extraordinary capabilities to handle the toughest, largest cylinder repair jobs. The video is hosted on the newly redesigned website and can be used in countless other contexts. The sales team can show the video during conference calls over Zoom. It can be embedded in emails and digital newsletters. And when it’s time to return to the tradeshows, the video will be an asset at the tradeshow booth.
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