Your brand is how you have chosen to present yourself to your customers, and your competition. Companies spend a lot of money, time and resources on their brand. The colors they choose, the logo they have, how their stationary looks, the language they use to communicate. And they should. It’s important!
Don’t lose an opportunity to showcase your brand
But all too often, companies push aside their brand when it comes to the images of their people and their services. Suddenly, the technician in the image is wearing blue when the brand color is red, the smiling people in the image are in a lobby with architecture that looks like nothing in your region, the person in that image is wearing a lab coat—do they even have labs?
They introduce their website services page with a banner photograph of generic looking people, in another generic conference room, and nothing looks like their building or their people.
What’s it like to work with YOU?
Do you read a magazine cover to cover, or just flip through and look at the pictures?
When you work on your website, brochure or ad text, do you think about how those words are going to cause the reader to react?
You do, and you should take that same approach with the visuals and photography you use.
We work in an experience economy. Let’s show your customers what it’s actually like to interact with your staff and your products. Get them excited. Show them you’re genuine. The images you use are an amazing opportunity to highlight all the things that make your brand special–from the colors to the smiles.
We thought about the BELCO Credit Union brand when we designed and shot the images below, and we teamed up with the amazing creatives at holberg design to help.
Give us a call, and let us apply our experience and expertise to your brand.
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