PSU Reach Case Study
PSU Reach
“We could not be happier about our experience working with the Hayman Studio team. They helped us develop high quality materials all under quick deadlines and were incredibly responsive to any changes made along the way. Hayman Studio streamlined the entire process for us, allowing us to focus on meeting our communities’ needs.”
– Emily Schoettler, REACH
REACH (Racial and Ethnic Approaches to Community Health) is a national program administered by the Centers for Disease Control and Prevention (CDC) to reduce racial and ethnic health disparities. Penn State REACH is one of 31 REACH organizations nationwide. Their work is primarily in service of promoting healthy lifestyles and reducing health disparities among Hispanics through stronger community-clinical linkages.
We supported Penn State REACH in 2020 to develop a community-wide campaign to promote influenza vaccinations, to include everything from billboard design and deployment to a full social media toolkit, complete with video, image, and copy assets.
What we did
- Preproduction planning and development
- 1 day of studio videography + 2 days of location video + photography
- 4 billboard designs featuring local “champions”
- 4 life-sized cutouts to hold rack cards
- “Community hero” packets including envelope design + mailers
- Pull-up banners for display in local community areas
- Stickers
- Yard signs
- Digital advertisements/banners
- Full social media toolkit (Including all social assets [videos, images, copy])
- 4 infographics
- Double-sided rack cards
- Print advertisements
- Press release
Results
- Social media reach: 1,024,381 people engaged
- Digital and print advertisements reach: 50k+ in 8 counties
- 1,236 people vaccinated
- 12 educational materials created and distributed to over 500 local community members
- 78 culturally-appropriate communication products created and delivered to community partners
