We love their mission. PRO Wellness is committed to inspiring children and their families to be healthy, eat well, engage in regular exercise, and become champions of their own health.
So of course we were thrilled to design a fresh, new website for our PRO Wellness friends. We understand their brand and have worked with them on a variety of projects.
We designed and developed a custom, responsive website with a long list of requirements, but two specific and important requests stood out. First, the PRO Wellness team needed a user-friendly option for updating their website on a weekly, if not daily, basis. Second, and possibly more important, the site needed to adhere to strict accessibility standards according to the recent Web Content Accessibility Guidelines (WCAG) with AA being the minimum requirement. The new site also needed to integrate with a 3rd party recipe “widget” and offer a password-protected area for their schools enrolled in the Healthy Champions Program.
What we did
Conducted a strategic session to define audience
Competitive set SWOT analysis
Designed and developed a bright, visual, user-friendly, custom and responsive website
Designed the new site to meet the latest guidelines published by WCAG with AA accessibility
Created a searchable blog that can be organized and sorted by five main topics specific to PRO Wellness