NTM needed to refresh their website from a design and content standpoint. The new site needed to be mobile-responsive, optimized for search, and to showcase NTM’s sophisticated machining capabilities. In addition, they needed to market their attendance in advance of the Great American Outdoor Show because they had recently acquired their Federal Firearms License. We provided three initial designs for a new homepage, interior page and a landing page specific to attendees from the Outdoor Show. We developed a pre-show marketing strategy coupled with an onsite event that took place one evening during the Outdoor Show. Supporting materials that we developed included a postcard to drive traffic to the new site, a corresponding email campaign that invited attendees to their facility and help with logistical details such as transportation and a form to capture RSVP’s. We created a registration landing page and a short promotional video showcasing the event, the NTM facility and the content for a chance to win a fully loaded Yeti cooler. Separate from the event, we also developed a general sales brochure and captured facility photography.

What we did

  • Developed a new website with an interactive historical timeline
  • Created a pre-show marketing campaign
  • Designed a postcard and email campaign
  • Copywriting for video script and website copy
  • Shot location video and photography