LTCRC Case Study
LTCRC – PENN STATE
They needed a brand and a tool, fast.
During the COVID-19 pandemic, our friends at Penn State College of Medicine found an urgent need to support and educate long-term care facility staff with a tool that could deploy and categorize resources. The answer was the Long Term Care Resource Collaborative or LTCRC.
Hayman Studio worked with the client to develop the name and brand of the new resource. Then, the Hayman team built out and developed a web-based platform for the LTCRC. Additionally, we created video content that highlights topic experts across the region to present and showcase the new resource platform. LTCRC will continually update the platform with the most current education resources for long term care facilities across the Commonwealth.
“I consider Ryan and his team an extension of my marketing team. They are responsive, knowledgeable and have helped us at Penn State College of Medicine to successfully complete many projects. Creating the brand and its identity for LTCRC was one such project. The team created a very user-friendly website and testimonial videos which were imperative to relaying the message we needed.”
Ellie Hogentogler – Director of Programs – Penn State College of Medicine
WHAT WE DID
- Organization name development
- Logo and brand design
- Location videography
- Website design and development
