Email marketing, done right.

Many of our clients come to us with the same challenge: they know email newsletters matter, but finding the time and internal resources to execute them well – and consistently – is difficult.

We’ve supported organizations such as General Machine Works, Penn State CTSI, emc CPAs, and Hanover Lantern by taking ownership of the full newsletter process. Our role includes strategic planning, content development, design, and ongoing management of each send. This allows newsletters to move from an occasional task to a dependable part of their marketing strategy.

One advantage clients frequently note is our in-house content team. Photographers, videographers, and animators work alongside our designers, making it possible to create original, engaging content without relying on outside vendors. This integrated approach ensures visuals and messaging are aligned, timely, and tailored specifically for each audience.

For each client, we begin by identifying the audience and purpose of the communication. From there, we develop a clear structure and visual layout that reflects their brand while balancing educational content, company updates, and subtle calls to action. Rather than overwhelming readers, the goal is clarity and relevance, delivering just enough information to keep audiences engaged and informed.

We also manage scheduling and deployment, ensuring newsletters are sent regularly and at times aligned with industry best practices. This consistency has produced measurable results, including open rates exceeding 38% (compared to an industry average of 27%) and click-through rates over 9%, well above the typical 3%.

Of course, email performs best when it’s part of a larger, cohesive marketing effort. At Hayman, we call that approach The System – a scalable framework designed to fit each client’s goals, needs, and budget, while keeping marketing consistent across channels.

All our currents agree, the biggest win isn’t a metric, it’s momentum. Our clients get back valuable time to focus on running their business, confident their marketing is working quietly and consistently in the background.

With Hayman managing the details, email becomes a reliable growth tool, not another task on the to-do list. To learn more about how email newsletters can fit into your broader strategy, reach out to Georgie for a conversation.