Lighting Up Digital Growth with 'The System'

Design

Services > Design > Hanover Lantern

Hanover Lantern is known for illuminating outdoor spaces with timeless, American-made craftsmanship. But even the best lighting needs the right platform to shine. In June 2025, Hanover partnered with Hayman Creative Studio to elevate its digital marketing and joined The System. One month in, the numbers are glowing.

The Challenge

Before teaming up with Hayman, Hanover Lantern’s digital presence was steady, but let’s call it what it was: dim. The internal team had all the right intentions but no time to consistently execute a smart, strategic content plan. Social channels were inconsistent, growth had plateaued, and email marketing needed a total reset. The goal? Reignite engagement, grow a qualified audience, and position Hanover as the first and final word in premium lighting.

The Solution: The System

With a long-term view of their digital marketing, Hanover Lantern brought Hayman on board to manage their marketing ecosystem from the ground up. Here’s how we turned the lights all the way up:

Crafted branded content that puts Hanover’s American-made quality front and center
Scroll-stopping location photography that shows the product in its best light
Consistent “Finishing Touch” messaging that ties it all together
Single sourcing content strategy built for cross-channel impact – one story, many formats
A freshly scrubbed email list, ready to meet Hanover’s new digital aesthetic
A long-term email campaign built to educate, inspire, and convert

The Results: 30 Days In

With just one month on The System, Hanover Lantern has seen early signs of serious momentum:

LinkedIn
+6.3% follower growth
642% increase in page views
514% increase in unique views
Instagram
+4.8% follower growth
1,199 post views in 90 days—961 of them (80%+) in June alone
Facebook
+1% follower growth
5,227 views and 293 content interactions in June
Email Marketing
List cleaned and relaunched
First campaign: 7.5% click-through rate (industry average: 2.21%)

The Takeaway

With strategic creative, a clear voice, and consistent execution, Hanover Lantern is proof that legacy brands can lead in the digital space. One month in, The System is already delivering measurable results, and we’re just getting started. The foundation is set. The audience is listening. Now it’s time to scale the story.

Working with this exceptionally talented team has been a remarkable experience! They are revitalizing Hanover Lantern's brand awareness and giving it a fresh, updated look, all while honoring its rich heritage since 1970. Their expertise is truly making a difference!

Tim Raubenstine, President & CEO, Hanover Lantern