How Hayman Creative Studio Transformed General Machine Works’ Marketing Strategy.

Every business needs consistent and strategic marketing with intent to stay competitive. But when you’re focused on running day-to-day operations, executing a well-planned marketing strategy can feel overwhelming. That’s where we come in.

General Machine Works partnered with Hayman Creative Studio to develop a structured, year-round marketing plan using our tailored service, ‘The System’—a customized, 12-month strategy that ensures marketing efforts are intentional, consistent, and effective.

The System in Action

Rather than taking a one-size-fits-all approach, we worked with General Machine Works to build a strategy that aligned with their business goals, incorporating both digital and traditional marketing efforts.

Over the past six months, here’s how ‘The System’ has helped them grow:

• LinkedIn followers increased from 98 to 300 – that’s a 206% increase.
• They went from sporadic marketing efforts to a consistent, structured plan—posting 6 times per month and engaging regularly.
• Website traffic saw a steady climb—page views jumped from 5,785 in October (our first month) to 7,684 in February.
• Their quarterly newsletter achieved an impressive 49% open rate (industry average: 19.82%) and a 13% click-through rate to their website (industry average: 2.62%).
• Traditional print marketing was also integrated, with targeted postcards reinforcing their digital presence and reaching key customers.
• Business development was not forgotten as we designed a leave behind brochure, created strategically to align with their brand.

Why It Works

By implementing ‘The System,’ General Machine Works benefited from:

• A balanced mix of digital and print marketing, ensuring a multi-channel presence.
• A long-term plan that prevented last-minute scrambling.

Marketing efforts that support business objectives, not just fill a content calendar.

What Can ‘The System’ Do for Your Business?

‘The System’ is more than just marketing—it’s a custom-built, 12-month plan designed to keep your marketing efforts focused, strategic, and consistent. Whether it includes social media, email campaigns, blogging, or traditional print marketing like postcards and brochures, we ensure your brand stays in front of the right audience—all year long.

Call or email Ryan today to discover how ‘The System’ can bring consistency and strategy to your marketing.

Let’s build a plan that works for you.