Turning a Major Facility Upgrade Into a Story Worth Sharing.

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A massive press rebuild makes for some pretty impressive time-lapse footage. But watching a machine come apart and go back together only tells part of the story.

The PM8 Press Section Rebuild was actually one piece of a much larger video project for Pixelle. We captured the rebuild from start to finish, but we also wanted to answer the bigger question:

Why does this investment matter?

So we put Julie Schertell, Pixelle’s CEO, and Matt Archambeau, SVP of Operations, in front of the camera.

Through a series of Q&As, Julie and Matt talk about what went into the decision to make this investment and what the new press frame means for Pixelle’s employees, customers, community and investors. They also dig into the practical benefits like better quality, greater speed, improved sustainability, increased reliability and a longer life for the operation.

Because a time-lapse can show you what happened. It takes people to explain why it matters.

From Production Challenge to Strategic Content

The Hayman team developed a content plan to capture the scale and impact of the project, including:

Timelapse documentation of the press frame switch out
Photography capturing key project milestones
Interviews with team members involved in the process
Behind-the-scenes footage highlighting facility improvements

The content focused on key themes including:

Investment in quality and innovation
Sustainability initiatives
Plant and community investment
Safety improvements
Increased efficiency and throughput

Hayman is an excellent studio with experience and capabilities to match almost any need. We recently engaged Hayman to create a nearly month-long time lapse video for a multi-million-dollar equipment install to show employees, customers and investors. The team at Hayman handled this complicated project in a high-risk environment without any issue. I would recommend Hayman to anyone looking for an expert team of professionals.

Heath Frye, Director of Marketing, Pixelle Specialty Solutions

The Result

A major facility upgrade became an opportunity to tell a bigger story, one about investment, progress, and the people behind the operation. Rather than creating a single piece of content, Hayman developed a library of visual assets Pixelle could use across multiple communication channels.

Through strategic planning, photography, video production, and storytelling, Hayman helped Pixelle showcase not just what changed, but why it mattered.