
New online presence for NCLEX Rx.
If you know anyone who has studied nursing, you may know that to become a nurse, in addition to graduating from nursing school, they must pass a licensure exam called the NCLEX. It’s an extremely difficult national test, and up to 20% of students fail it on their first try. The statistics get even scarier when a student makes a second attempt – the pass rate is only 50% on the second try.


This is where NCLEX Rx, and the person behind the brand, Cheryl Thompson, come into play. For the past 10 years, she has helped nursing students succeed in nursing school and pass the NCLEX exam. Her approach is holistic. She helps her students reflect on their lifestyle and their learning style, then she teaches them to “think like a nurse” so they can pass the NCLEX AND succeed in their careers. Cheryl needed to connect with her clients. She needed an online presence that established credibility and quickly explained her process and services. The Hayman team worked with Cheryl to create a new brand identify and new online home for her story and services.



What we did
- Brand and logo development
- Custom WordPress backend development
- Website design
- WordPress Training