Communicating the Impact of Academic Medicine.

Research, education, and patient care are at the heart of academic medicine. But communicating the impact of that work beyond the medical community is just as important.

When PSU College of Medicine asked us to document the CTSI Schuylkill conference, our role was to capture more than the day’s presentations. We wanted to help share the research and collaboration taking place across Pennsylvania’s academic medical community, and the difference they are making in the communities they serve.

With a room full of physicians, researchers, and community partners, we saw an opportunity to take the project a step further. Between sessions, we prearranged to hold interviews with key people involved in the work, capturing their perspectives and insights while they were all in one place.

By identifying the main themes emerging from the presentations and bringing them to life through first-hand accounts, we created more than a record of the conference. We developed a collection of video content that helps communicate the value of the research, the strength of the collaboration and the real-world impact of academic medicine across Pennsylvania.

The result? Important conversations and insights that reach well beyond the conference room, told by the people who are making a difference.

We’ve documented many conferences and professional events, helping organizations extend the value of their gatherings through video. Take a look at some examples below.