Why Your Business Needs Video Marketing—Now

Key takeaways:

• Video builds trust and boosts retention
• Testimonial videos create emotional connections
• Social proof and credibility
• Increased engagement and conversions
• Versatile and SEO-friendly

Did you know that 92% of consumers trust peer recommendations over traditional ads? That’s right—what people say about your business carries more weight than what you say about yourself. And in today’s digital landscape, video testimonials are leading the charge. In fact, 79% of people have watched a video testimonial to learn more about a company, product, or service. 

If your business isn’t using video as part of its marketing strategy, you’re missing out on one of the most powerful tools for building trust, boosting engagement, and driving sales. See how we helped RG Group with testimonial videos. 

But it’s not just about trust—it’s about retention. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. That’s a massive difference. If you’re relying on static content alone, you’re losing an opportunity to create lasting connections.

Video marketing does more than just inform—it builds credibility, creates emotional connections, and drives action. A well-crafted testimonial from a satisfied client or a happy employee makes your business relatable and trustworthy.

The advantages of using testimonial videos don’t stop at building trust.

• Authenticity and Credibility: Testimonial videos feature real customers sharing their genuine experiences, making your brand more trustworthy and relatable.
•  Emotional Connection: Hearing personal stories from satisfied customers helps potential clients connect on an emotional level, building stronger brand loyalty.
• Social Proof: Positive testimonials act as a form of social proof, showing prospects that others have had a great experience with your company, which can influence decisions.
•  Increased Engagement: Video content is more engaging than text-based content, and people are more likely to share a compelling video with their networks, expanding your reach.
•  Improved Conversion Rates: Testimonial videos can persuade prospects who are on the fence, leading to higher conversion rates, sales, and enticing valuable employees.
• Versatility: Testimonial videos can be used across multiple platforms—your website, social media, email campaigns, and even paid ads—maximizing their value.
•  Boosted SEO: Videos can improve your SEO ranking, especially when optimized with keywords and tags, helping your business show up in search results. 

If your company hasn’t tapped into video yet, it’s time. At Hayman Creative Studio, we make the production process fun, professional, and stress-free—delivering polished, authentic videos that will resonate with your target audience.

Don’t miss out on the chance to connect with your audience in the most compelling way possible—through the power of video.

Ready to boost your marketing ROI? Email Ryan today and let’s fast-track your company’s video marketing strategy. 

About Hayman Creative Studio

Hayman Creative Studio is a third-generation, family-owned-and-operated, marketing and creative studio. We opened our doors in York County in 1950 and have continuously served local and national clients from a variety of industries and organizations: manufacturing, healthcare, and professional services are just a few of those. Our clients come to us for our unique Hayman Experience that only decades of knowledge and a deep passion for our craft provide: its great attention to the process, a productive and easy-going environment, professional and efficient turnaround, and exceptional quality projects.