Top Marketing Design Trends for 2025 (So Far): What’s In, What’s Out, and What’s Evolving

3 top takeaways:

• 2025 design is bold, emotional, and interactive.
• Inclusive, human-centered design is non-negotiable. 
• AI is part of the process—but not the whole story. 

Design never stands still, and in 2025, it’s not just moving forward, it’s leaping. The visual language of brands is shifting toward bold expression, immersive experiences, and human-first design thinking. In a landscape that’s louder, faster, and more automated than ever, design has become the difference between scrolling past and stopping cold.

Here’s what’s making waves halfway through the year, and what’s quietly bowing out.

What’s In

• Minimalist Maximalism

Yes, it’s a contradiction. And yes, it’s working. Clean, structured layouts are now paired with daring typography, oversized color fields, and expressive elements that demand attention. The rule? Stay intentional, but don’t be shy.

• Rich Gradients + Liquid Color

Flat is out. Lush, fluid gradients are giving digital content a sense of depth and motion. From scrolling websites to product packaging, we’re seeing dreamy color blends that feel alive and emotionally charged.

• Motion-First Experiences

Design is no longer static. Micro-interactions, scroll effects, kinetic typography, and motion logos are creating immersive brand moments across the web and social media. Movement is no longer decoration; it’s strategy.

• Inclusive, Accessible, Human

This isn’t a trend—it’s the new standard. Brands are prioritizing inclusive visuals, accessible fonts, thoughtful contrast, and real representation. Designing with empathy isn’t just good practice—it’s good business.

• AI-Curated, Human-Led

Yes, AI is still here. But the novelty has worn off, and now it’s about refinement. The winning work in 2025 marries AI-assisted efficiency with unmistakably human taste and craft. Tools can support, but creativity still leads.

What’s Out

• Bland Minimalism

Over-simplified layouts with no point of view? Dead in the water. Today’s audiences want clarity and character.

• Cookie-Cutter Stock

Perfect lighting. Forced smiles. Generic vibes. Nope. Real imagery with real people, and a little grit, is what’s getting the engagement.

• Muted, Washed-Out Palettes

The beige era is over. Vivid, saturated hues are back with a vengeance, fueling bold campaigns that are built to pop off the screen.

• Overly Rigid Grids

Pixel-perfect symmetry is taking a backseat to fluid layouts that feel dynamic and alive. Asymmetry, layering, and strategic imbalance are making things feel fresh again.

Designing for Now, and What’s Next

The takeaway? 2025 is about intention with impact. Smart brands aren’t chasing every trend; they’re choosing what amplifies their identity, connects with their audience, and feels like them.

At Hayman, we help brands show up with clarity and confidence, visually and strategically. Whether you need a refresh, a full rebuild, or just a team that knows how to bring bold ideas to life, we’re here for it.

Ready to design something bold, human, and impossible to ignore?

We don’t just follow trends, we help shape what’s next. Let’s make your marketing as memorable as it is meaningful. Call Ryan today and let’s start bringing your marketing designs into 2025.