“Storytelling with image and video allows your job candidates to fully visualize themselves as a part of your authentic brand.” -Ben Gibbs, Videographer and Editor
At Hayman Studio, we know from research (and decades of experience) that people are driven to action primarily by emotion. We also know that the most effective method for moving people’s emotions and making connections with them is through a well-crafted story. Therefore, the best marketing is made of the best stories.
However, you might not be worried about marketing right now; in fact, you might be so busy with your current volume of orders and contracts that marketing is your very last priority. You are probably focusing your energy and resources on recruiting. That’s awesome—we’re excited for you! But how are you going about finding the best, most qualified candidates that would be a great fit for you company?
“Your message to future employees should put your best foot forward … your recruiting message is your first impression. That impression needs to be clear and simple, but also engaging, exciting, and reflect your brand and culture to attract the best talent … in seven words or less.” -John Hoch, Creative Director
Check out an example of our Tooling Dynamics Recruiting Campaign. The tight, clean billboard design with smart, sparse copy and professional photography promises potential hires a progressive company culture and career growth.
“People want to work for a successful, growing company that can provide career advancement and opportunity. Eye-catching design, using the stories of your current employees in a video and/or animation, can also be compelling for potential customers.” -Cathy Grove, Director of Client Relations
Good recruiting is more than putting a job description on Indeed, and it’s more than slinging some Help Wanted posts on your social media channels. Good, strategic recruiting is no different than marketing, in that to attract the best candidates, you must tell a compelling story about how they can see themselves as a part of your organization. In other words, the best recruiting campaign is built the same way the best marketing is: with a great story.
“Video is the best way to demonstrate the benefits of working for your organization. The pay, perks, atmosphere, vibe, culture, and people can all be captured in a short video. As video apps like TikTok gain popularity (with over 2 billion users), we understand that the importance and attraction of short video cannot be ignored in today’s culture.” -Alex Glass, Lead Videographer/Editor
The creative team at Hayman Studio is perfectly poised to tell the story that brings in the most suitable, ideal, enthusiastic prospects for organization. Moreover, great recruiting messages can double as relationship marketing, speaking to future clients as well as ideal applicants.
“Relationship marketing creates an emotional connection between a business and its customers. A relationship marketing model between leadership and employees can also create a flourishing organizational culture. Marketing your thriving company culture to potential employees speaks not only to job seekers but to customers. Both prospective hires and prospective customers will find real value in knowing your people are part of a safe, healthy, and thoughtful brand.” -Lauren Hayman, Professional Writer
Recruiting messaging should be as carefully constructed as your marketing materials. Too often recruiting campaigns talk (and talk, and talk) about the job and focus expectations of the applicant, rather than drawing the audience in.
“Often, I see recruitment messaging that is just too much. Too much information on the postcard, too many words (or paragraphs!) on the billboard. With images in your recruitment materials, there are equally important decisions to be made. What story do the images tell about the culture of your company? You only get to provide a brief glimpse into your business and culture. Make sure the words and images you are using tell the right story.” -Ryan Hayman, President
Are you in a recruiting cycle? The creative team at Hayman Studio uses the same solutions-driven process for the development of recruitment materials as we do for all our other video, photography, and design projects. We can help you tell the right story to attract the best candidates for your organization. Call Ryan today to get started. (717) 843-8338. Sign up for our newsletter, a once-in-a-while treat filled with creative solutions level up your organization’s communication and image.