You’ve probably heard the expression: “Can’t see the forest for the trees.” This idiom describes the challenge of big-picture thinking impeded by small details—which often exist as problems or obstacles. And it’s understandable, as often those problems or obstacles require immediate attention. Need to get out of the forest now? Cut down the tree directly in front of you! However, equally ubiquitous is the notion that problems tend to be symptoms of bigger issues, and it takes a view from the sky to identify solutions that will ultimately be more efficient and more effective. Will chopping this one tree down get me closer to the edge? Or should I turn around and walk in the other direction?
Overview [and their Instagram account, Daily Overview] provides a visually-compelling, concrete iteration of our forest-for-the-trees metaphor. Their satellite and aerial imagery offers new perspectives on the ways that humans affect the planet and local environments. From Bolivian deforestation to the Port of Rotterdam Dry Terminal, these images allow us to see new relationships and different juxtapositions which can promote creative thinking. This view from above opens up space to imagine unconventional and groundbreaking solutions.
HAYMAN STUDIO TAKES A 50,000 FOOT VIEW
Hayman Studio is like Overview for your business. You have very specific, and sometimes quite urgent marketing needs. These needs can seem like the tangle of the forest underbrush. You might need to improve your visibility in an increasingly competitive market. You might need to improve the rate of your lead conversions. You might need to leverage a new product, technique, or process with your current clients. You might need to strengthen your current branding strategy, or you might be thinking about re-branding altogether.
Yet whatever those needs might be, it’s easy to get caught up in that underbrush of the forest—the specifics of the most pressing, most present pain points. Hayman Studio’s team of creative professionals takes the details and addresses your specific pressing needs, all while taking that 50,000 foot view. This means we ensure that your solution not only fixes your current problem (clear that thicket!), but also provides you with that crucial satellite image: what other needs can be met with the same footage or creative design? The script written for your video can be repurposed into a blog post. One video produced for your YouTube channel can yield 5+ shorter videos optimized for social media—without the investment in additional footage. Photos to upgrade and re-brand your website can serve as striking visuals for a billboard.
There’s a reason that Ryan favors plaid. He’s a creative pioneer, an explorer and a trailblazer. And he can lead you out of the marketing forest and into the clear with forward-thinking marketing solutions that anticipate future needs so you don’t get stuck in the forest again.
Hayman Studio offers photography, video, and design to solve your messaging needs. We focus our creative process on hearing what you need, so we can offer a custom solution designed with your business in mind. For more information or to start your next project, email:
Ryan Hayman, President firstname.lastname@example.org
Melissa Beaverson, Account Services Director email@example.com