3D glasses trick your brain by keeping your left and right eyes from seeing the same thing.
Light waves travel along a plane, which we know as polarization, but our eyes cannot detect this differentiation. Most 3D glasses work by restricting what each eye is seeing independently, and then the brain does the extra work of creating the perception of depth.
However, the 3D glasses themselves are worthless unless they are used in conjunction with a properly produced film. Most 3D films are produced using two separate images, one intended for the left eye, and the other for the right. Light from one projector is polarized vertically, and light from the other is polarized horizontally. Old school 3D films did the same with red and blue light, and the rudimentary red-cyan lenses of the those 3D glasses filtered what each individual eye saw.
DOES YOUR AUDIENCE HAVE 3D GLASSES?
The very cool thing about 3D glasses is that, when paired with the proper film, they can create a very special experience for the viewer. The issue, though, is that a film produced for viewers wearing 3D glasses does not have the same effect for those viewers WITHOUT the glasses. The lesson here in 3D assets is that while they might be “cool,” they are decidedly the opposite of cool when the audience is not prepared for them.
How does the power of 3(D) translate here to our work at the studio? We put your audience first. Who are they, what do they know, how will they consume your message, and in what context? This deep understanding of who you’re talking to with your marketing and communication materials is CRUCIAL in ensuring your message is generously received. For instance, your website should be optimized for mobile users, as over 80% of internet users use their mobile device to search the web.
We don’t use technology gratuitously. Our design work is functional and usable, based on who it’s built FOR. We’ll check to see if your audience has 3D glasses before we film a 3D production… and if they don’t, we build a film that’s gorgeous and compelling, no 3D glasses required.
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