RKL
RKL
“The team at Hayman Studio is a major benefit to any business. In one source you have brand-centric creative-concepting, on-target messaging and exceptional image execution…. In the end, brands win.”
Our ability to shoot professional photography and videography in one shoot is a rare and unique service pairing in this industry, but it is an incredibly powerful tool that allows seamless direction and a consistent, cohesive look. Learn what a great solution this has been for RKL, a regional CPA firm, and its branded communications.
RKL is a regional CPA firm with big firm capabilities and small firm attention. RKL came to Hayman Studio with this client testimonial campaign in which print and digital ads featuring its clients would be published in the Central Penn Business Journal, and videos featuring the same clients would be used on the firm’s website and social media platforms.
Hayman Studio conducted, directed, and edited video testimonials, and shot photography for the print advertisements. All work was easily executed in the in-house studio and lab.
RKL received brand-centric, cohesive photos, video testimonials and designed ads for use across multiple platforms. The firm published ads in the Central Penn Business Journal and ran a social media and web campaign with its photographs and video testimonials.
What we did
- On-location photography
- On-location videography
- On-location direction and interviews
- Post-production photography editing
- Post-production videography editing
Results
- Reached an audience of nearly 200,000 via print ad placements in CPBJ, Business2Business and the Reading Eagle
- Garnered 1500+ views for three videos within three months
- Gained 20,000 impressions on Facebook and LinkedIn for print ad and video social media promotion
- Reinforced positive relationships with clients-turned-brand-advocates