Monarch Products approached Hayman Studio with a design challenge: they needed a new website, including its highly technical content, with updated photography and a fresh, professional look.
Our creative team of writers, designers, and developers worked with Monarch to identify that technical PDF drawings of their products provided the best sales funnel for them, so we created a UX that made the technical drawings easy to find, identify, and download – ensuring a steady stream of passive sales moving forward. Monarch also needed a space to tell the stories of their unique, custom product builds and installs – so we did that, too.
Monarch manufactures and installs precast concrete products specific to a niche industry. The number of products Monarch manufactures and their technical information makes the delivery of a responsive, compelling website particularly challenging. Their website needed to focus on their quality concrete products built with their state of the art equipment. Monarch’s highly trained QC personnel are involved in every step of the production process, and their unparalleled customer service was a paramount element of the design and overall messaging.Check out the end result.
What we did
On location photography
Information architecture/restructuring for UX optimization