All businesses, regardless of size or industry, have experienced some kind of substantial shift in operations since the onset of the novel coronavirus. Social distancing, temporary forced closures, and reduced occupational capacity for facilities have put many organizations into a reactive mode, working to retain clients and business and searching for ways to make up lost revenue.
Much of what has been lost for many businesses is the ability to engage with customers and clients on a personal level – because face-to-face transactions are now limited. Moreover, we must face the reality that in some ways, our old models of operating might continue to be very different from what we’re accustomed to. We should prepare to be faced with a “new normal,” one in which video conferences replace in-person meetings, employees are working and training remotely, and business travel is restricted.
Instead of reacting to challenges as you reach out to clients, a proactive approach—one where your business anticipates and stays ready—means your business can remain competitive and even see increases in revenue. You need to pivot and adapt. Hayman Studio has always been about adapting. It’s not just a buzzword for us. For 70 years we’ve been here to help, and we remain committed and ever ready to provide you with personalized solutions.
Adapt by Compiling a Toolkit
Your most important move right now is to assemble a stockpile of content that you can use in a variety of contexts and platforms: Do you have sharp, branded Power Point slides that will allow your sales team to quickly build gorgeous presentations? Do you have some professional footage of your facility, products, and services that you can easily pull up during a video conference or sales call? Are your marketing materials up-to-date? Do they accurately, consistently, and effectively communicate your goals, values, and mission? Does your website—a resource that now more than ever people are relying on for information about your business—have an updated design and sales funnel that makes your most important lead-generating content easy to find? Without these basic necessities, you will inevitably find yourself on your back foot.
Adapt with Video
People are spending more and more time on social media. And it makes sense, given that our conventional “social” lives are so different now. Yet because so many people are spending time scrolling through Facebook and Instagram, that means that a larger number of people are posting to these platforms as well. Catching eyes in this new flooded attention economy is more and more challenging.
Yet market research shows again and again that video content is the most memorable, is highly emotional, and is the quickest and easiest for the human brain to process. If you want to get eyes on your brand and create an unforgettable impression, the most effective way is to have video dominate social media.
In addition, video provides an outlet for intimacy and personality. Your ability to connect with people on a personal level is part of your business acumen. A well-crafted video driven with a customized script allows you to communicate charisma and fashion a finely-tuned message that aligns with your audience’s expectations.
Adapt with a Single-Source
Did you know that from one 90-second video, you can create multiple shorter “snackable” videos? This means that with one production, your business can harvest any number of brief videos that can be repurposed for a range of audiences and contexts. Further, the script from your video can provide easy-to-use copy for any number of other documents, from postcards to website content. (That’s what we did with this content!)
Your needs are specific to your business. We don’t offer off-the-shelf packages here at Hayman Studio. We know the right questions to ask. Our process-led custom solutions allow you pivot with a toolkit of marketing resources that create loyalty among your current clients and generate future customers.
Reach out to Ryan or Melissa, and let’s get started. Not quite sure where to start? That’s ok, ask about our Image Audit when calling. Our Image Audit takes a comprehensive look at your image (website, signage, branded materials, social accounts…), provides you with a report of our findings, and recommended next steps.
Ryan Hayman, President ryan@haymanstudio.com
Melissa Beaverson, Account Services Director melissa@haymanstudio.com
