How 'The System' Turned Social Consistency into Brand Credibility.

When your clients are navigating the most important financial chapter of their lives, staying visible and trusted isn’t optional; it’s essential. That’s where Taylor Retirement Services found themselves: an independent advisory firm specializing in retirement income strategies, with a rock-solid reputation but not enough hours in the day to maintain a steady social presence.

Enter Hayman.

The Challenge

The TRS team came to us with a simple, smart ask:
“Can you take this off our plate, and make us look good doing it?”

They had the insight, the content, and the client-first mindset. What they didn’t have was the time to post consistently or a system that could scale.

The Solution: The System

We built a social strategy that matched the professionalism of TRS. By showing up daily on LinkedIn and Facebook, we created a steady drumbeat of content that sounded like them and resonated with their audience. Content pillars included:

• Links to their weekly radio show
• Guest podcast appearances
• Office milestones and staff birthdays
• Timely industry insights and retirement tips
• Firm updates and thought leadership
  

The Results

Two years in, TRS remains on ‘The System’—our proven content rhythm that keeps their feed fresh, focused, and future-facing.

Here’s what consistency has delivered:

• Credibility, reinforced: TRS is now seen as a go-to voice in the retirement planning space.
• Visibility, increased: Regular posting keeps them top of feed and top of mind.
• Client education, on autopilot: Their social content adds value and clarity—building trust before the first meeting.
• Brand, humanized: Office moments and team celebrations show the heart behind the guidance.
• Traffic, redirected: Posts act as signposts, sending users to their site and appointment scheduler.
• Reputation, protected: In a tightly regulated industry, TRS now leads the conversation instead of reacting to it.
  

The Takeaway

Social media doesn’t have to be loud to be effective. For TRS, it’s about showing up consistently with content that adds value. The result? A brand that feels just as trustworthy online as it does across the conference table.

Looking for a partner who gets the tone, the timing, and the industry? Let’s talk systems.