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Three medical staff looking at a report.

Long term solutions for LTCRC.

Design
Video
Web

During the COVID-19 pandemic, our friends at Penn State College of Medicine found an urgent need to support and educate long-term care facility staff with a tool that could deploy and categorize resources. The answer was the Long Term Care Resource Collaborative or LTCRC.

The LTCRC logo

Hayman Creative Studio worked to develop the name and brand of the new resource. Then, the Hayman team built out and developed a web-based platform for the LTCRC. Additionally, we created video content that highlights topic experts across the region to present and showcase the new resource platform. LTCRC will continually update the platform with the most current education resources for long term care facilities across the Commonwealth.

A laptop screen open and displaying the LTCRC website.
I consider Ryan and his team an extension of my marketing team. They are responsive, knowledgeable and have helped us at Penn State College of Medicine to successfully complete many projects. Creating the brand and its identity for LTCRC was one such project. The team created a very user-friendly website and testimonial videos which were imperative to relaying the message we needed.
Ellie Hogentogler, Director of Programs – Penn State College of Medicine
Four icons created for the LTCRC website.
Three screen shots of the LTCRC website.
Three screenshots from the LTCRC website.
Three mobile phone screens containing the LTCRC website.
An image of a design feature on the website. Pink flower design fading out to white.
An image of two lay briefs created.

What we did

  • Organization name development
  • Logo and visual identity/brand
  • Location videography
  • Website design and development
  • Custom iconography set