Faceless characters drawn for the City of Reading banners.

Communicating health literacy.

Animation

Design

Services > Design > City of Reading Health Literacy

The City of Reading needed to share the results of a three-year health literacy study and make it unforgettable. Enter Hayman Creative Studio. We transformed the DoubleTree Hotel into an immersive experience with giant floor graphics, bold banners, looping videos, and an animated statistics video to watch while eating breakfast, all designed to hit home the importance of health literacy.

Guests were surrounded by compelling visuals and powerful stories at every turn, ensuring maximum engagement and impact. Influential community leaders were front and center, sharing real stories to build credibility and spark action. Plus, we made sure every piece, from videos to banners, could live on beyond the event.

This design shows the timing of events over the three year period of the study.

From start to finish working with Hayman Creative Studio was an amazing experience. They have a great work ethic, they are professional, were attentive to our needs and provided the structure to bring our ideas into the final product. They used our vision and brought it to fruition as they helped communicate our work to the target audience through banner designs and video creation. Hayman is not a cookie cutter production, as they provided marketing solutions for the City of Reading, Advancing Health Literacy department. They provided consistent support, excellent communication and a comprehensive package from start to finish. You will not be disappointed with Hayman Creative Studio!

Dr. Paige Brookins, Director of Health Equity, City of Reading