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Built solid for Monarch.

Photo
Web

Monarch Products approached Hayman Creative Studio with a design challenge: they needed a new website, including its highly technical content, with updated photography and a fresh, professional look.

Three different sized monitors displaying the Monarch website on each.

Our creative team of writers, designers, and developers worked with Monarch to identify that technical PDF drawings of their products provided the best sales funnel for them, so we created a UX that made the technical drawings easy to find, identify, and download – ensuring a steady stream of passive sales moving forward. Monarch also needed a space to tell the stories of their unique, custom product builds and installs – so we did that, too.

Monarch manufactures and installs precast concrete products specific to a niche industry. The number of products Monarch manufactures and their technical information makes the delivery of a responsive, compelling website particularly challenging. Their website needed to focus on their quality concrete products built with their state of the art equipment. Monarch’s highly trained QC personnel are involved in every step of the production process, and their unparalleled customer service was a paramount element of the design and overall messaging.

What we did

  • Website design and development
  • On location photography
  • Information architecture/restructuring for UX optimization