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One Shoot, A Year of Content.

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When a client comes to us asking for “a video,” we know that’s just the beginning of the story. That’s exactly what happened when a client approached us recently with a single video in mind, something simple to highlight their team and capabilities.

During our discovery process, we asked the deeper questions:

Who’s your audience? Where will this video live? What story are you trying to tell? How can we add value to this project for our client?

What we uncovered was an opportunity far bigger than one piece of content. In order to stretch our clients budget, and maximize their ROI, we looked into what other marketing needs this footage could fulfill. Their audience wasn’t just on their website, they were also engaging on social media, reading e-newsletters, attending conferences, and in one-to-one sales meetings.

By approaching the project strategically, we developed a plan to capture a wide range of usable footage in one efficient shoot. The result, the client came to us wanting one video, and walked away with a years worth of marketing videos, including:

  • A long form video (5 minutes)
  • Two short form videos (2 minutes each)
  • Nine social videos of isolated themes pulled from the main video (up to 30 seconds each)
  • A loop video with imagery, animation, and music, ideal for trade show booths.

Instead of one video asset, our client’ deliverable included a year’s worth of engaging, platform-ready content that fuels their marketing, strengthens their brand, and keeps their story in motion across every channel.

That’s the Hayman approach – creative strategy that multiplies your investment and keeps your message working harder, longer.

If you’re ready to get more from your next video project, let’s start the conversation.

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About Hayman Creative Studio

Hayman Creative Studio is a third-generation, family-owned-and-operated, marketing and creative studio. We opened our doors in York County in 1950 and have continuously served local and national clients from a variety of industries and organizations: manufacturing, healthcare, and professional services are just a few of those. Our clients come to us for our unique Hayman Experience that only decades of knowledge and a deep passion for our craft provide: its great attention to the process, a productive and easy-going environment, professional and efficient turnaround, and exceptional quality projects.