Case Study
Rabbit Transit
“Access to public transportation is an integral part of any community, we were really happy we had the opportunity to work with rabbittransit on this project.”
– Ryan Hayman
Rabbittransit is a York-based regional public transportation provider. The company came to Hayman Studio in search of a social media video campaign to recruit drivers.
We guided rabbittransit through the planning process and developed a theme and direction that focus on rabbittransit’s community-minded drivers and the people who use the company’s services.
In April 2016, the company launched its video campaign: four cohesive, 30 second videos that can stand alone or work as a series.
What we did
- Preproduction planning and theme development
- Interview question development
- 1 day of on-location videography including:
- Hayman 2 camera setup
- Broadcast quality sound setup
- Interviews
- Post-production editing to create each testimonial video storyline.
- Four cohesive, 30 second videos that can stand alone or work as a series
Results
- Newspaper print coverage: 2 York newspapers with 222,000 print readership
- Newspaper digital coverage: 2 York newspapers; videos embedded into stories
- Career webpage visits: 27% increase
- Facebook post reach: 6,990 users, 231% more than rabbittransit’s followers
- Linked in reach: 943 users
